Property Upsurge, Inc. is the leading boutique real estate firm in both management and sales of investment properties.
Our company was founded by investors who were in search of a company that
can locate and manage real estate investment opportunities. Today, we
provide investors a complete solution for investing in real estate opportunities
by partnering with us. This partnership provides the investor peace of
mind knowing that their management company has vested interest in the
success of their property. Our founders have twenty plus years in investment
and management expertise and an astute understanding of every changing laws and customs.
We know how to leverage our relationships to provide great value for our clients.
We don’t just use boilerplate templates but rather apply critical thinking to
all situations to insure we’re always performing at our best. An overwhelming
majority of Property Upsurge’s units under management are still from the same
clients that have worked with our founders from over two decades ago.
Our mission is to be the most respected and sought after management and
real estate brokerage company by owners, tenants, vendors and employees.
We look forward to serving you soon.
Yaniv Benaroya - President, Founder, Property Manager
Yaniv Benaroya is the President and founder of Property Upsurge Inc.,
the leading boutique real estate firm in Contra Costa County. Yaniv has
over $150 million in sales in just the past 10 years, which put him in the
elite top 5% tier of agents in Contra Costa County.
Yaniv Benaroya, a Cal Poly graduate (2000), has enjoyed a remarkable career.
His endeavors include a wide range of successful high and low price point pursuits
in real estate, including residential, commercial and multi-family real estate
sales, management as well as consulting.
Yaniv learned the real estate business as an investor. Successfully
purchasing over 500 plus homes in several markets, Yaniv understands the in's
and out's of real estate and knows how to position a property to achieve its
maximum potential.
In 2007, Yaniv formed Property Upsurge Inc. to help investors and himself
acquire, sell and manage properties for their portfolios. Since then,
he has conducted over 300 plus transactions in Contra Costa County for
both residential, commercial as well as multi-family properties.
Yaniv's local knowledge and his astute understanding of ever changing
laws and customs are strong assets, which serve him well in reaching out
to and attracting both buyers and sellers. His thorough knowledge and
personal experience in financing and negotiating simple and complicated
transactions have enabled him to provide excellent service to his many
clients. Moreover, brokers and managers from competing company’s often
call Yaniv for his opinion and expert advice.
Eric Huber - Vice President, Principal Broker
Eric is an East Bay Area native having grown up in the Walnut Creek area and
being a Las Lomas High School Graduate. Previous to joining forces with
Yaniv at the start of 2010, Eric received his Business Administration
Degree from Humboldt State University in 1994 and then went on to work
growing Bricks and Mortar concepts.
When joining Property Upsurge both as Property Manager, Real Estate investor,
and Principal Broker, Eric took his 25 years of commercial and residential
construction background, his ability to motivate and manage teams of employees,
and his knack for growing successful concepts to grow the management company
and real estate investment firm many times over. With his fresh perspective on
the industry, he has since put together a vibrant, motivated team, systems unique
to the industry, and used his over 40 years of living in the Bay Area to help his
clients get the best returns possible.
Sean Ferrari - Chief Financial Officer
Sean hails from Reno, Nevada where he graduated from the University of
Nevada, Reno with a Bachelor’s Degree focusing on Psychology and Accounting.
He joined the Property Upsurge team in March 2016, bringing his knowledge of
accounting practices and a drive to learn more to the bookkeeper position,
which helped him quickly become the head of the accounting department. His
greatest assets have always been his ability to adapt to changes, his
thoroughness in auditing the accounting records, and his intense attention
to detail. Combined with his experience in general ledger accounting, financial
statement preparation, and analysis, he has been able to build and innovate
on current procedures to increase efficiency and the accuracy of the accounting records.
Krista Gonsales - Director of Operations
Krista joined the Property Upsurge team in August 2023, as the Shasta Area Manager. Having owned her own real estate brokerage in Kailua-Kona, HI she brings a wealth of experience in real estate management. This has resulted in a proven track record of success in managing operations, overseeing logistics, and developing strategic plans to drive growth and profitability. She demonstrates exceptional communication and leadership skills, dedicated to cultivating a cooperative and inspired team atmosphere. In her spare time she enjoys spending time with family, hosting parties and traveling.
Jaedon Carlisle - Accounting Analyst
Jaedon Carlisle joined Property Upsurge in 2023 as an Accounting Analyst. Following his graduation from UC Davis, with a B.S. in Managerial Economics, he derived his professional experience from a range of career fields such as property management, mortgage lending, and municipal portfolio management. Although one is never through learning, he has developed a breadth of understanding regarding real estate management and finance. Leveraging his varied experience and passion for the industry, Jaedon hopes to contribute to the growth and refinement of the company while serving the renovation and vitalization of his community. In his free time, Jaedon enjoys sports, fitness, and quality time with his wife and family.
Justin Winstead - Staff Accountant I
Justin is a Redding native that graduated from West Valley High School. Following graduation, Justin worked with many businesses in the greater Redding area to provide incredible service to this wonderful community. During this time, Justin received their Associate degree in business administration from Shasta College in 2017 and transferred to Southern New Hampshire University to obtain their Bachelor’s degree in Computer Science in 2023. In August 2023, Justin joined the team at Property Upsurge, providing excellent problem-solving skills and unique insights to this rapidly growing enterprise.
Noah Lefiti - Property Renovations Project Manager
Noah Lefiti joined Property Upsurge in April 2019 as the area manager for Butte and Yuba counties. In this role, he is responsible for overseeing the day-to-day management and operations of properties in both areas. Noah has industry experience with collections, resident relations, and on-site management. Noah is passionate about customer service which attributes to his success with keeping current tenants happy while attracting new ones. In his spare time he enjoys playing sports and spending time with his family.
Marissa Ascencio - Area Property Manager - Butte Yuba Area
Marissa is a highly motivated and results driven individual that was recruited to lead Property Upsurge's Butte-Yuba territory in September 2020. She is from Yuba City and is currently the Area Maintenance Manager for the Sutter, Yuba and Butte counties. She graduated from San Jose State with a Bachelor's Degree focusing on Spanish and Mexican-American Studies while simultaneously being employed as a flight attendant. Her unique environment has taught her to mitigate and manage a multitude of situations relying heavily on her prioritization, time management, morale, and professional performance.
Daisy Ramirez- Administrative Assistant - Butte Yuba Area
Daisy Ramirez is a Nor-Cal native and joined Property Upsurge in April 2023. Her determination, creativity, and positive energy keeps her striving for success. Daisy possesses strong social media management and customer service skills making her equipped to take on any challenges. She graduated from Sacramento State University in Spring 2021 with a Bachelor’s in Public Relations. She is currently working on obtaining her real estate license to further her career. Daisy’s unique experiences have made her an important asset to the Butte-Yuba territory as an Administrative Assistant. In her free time, she enjoys working out, cooking, and spending time with her cats.
Amy Hayes - General Area Manager - Shasta Area
Amy Hayes is the newest addition to the Property Upsurge team. With a distinguished career spanning over three decades, Amy brings a wealth of experience and proven success in property management and real estate. Before joining Property Upsurge, Amy owned and operated two highly successful businesses in the same town for 30 years. Her expertise and commitment to excellence led her to manage 40 multi-million dollar beach homes along the beautiful Oregon coast. This experience naturally led her to pursue her passion for real estate full-time. Ms. Hayes comes to us from Sotheby’s International Realty, where her focus on high-end properties and integrity-driven service set her apart. Now, as the new Area Manager for Shasta General, Ms. Hayes is eager to bring her exceptional work ethic, dedication, and industry knowledge to serve the needs of the community.
Ms. Hayes enjoys spending quality time with family and friends, cooking for her dogs, and traveling the world. We are confident that her integrity, passion and leadership will make a positive impact on our team and the clients we serve.
Callie Jacobs - Pinnacle Area Manager - Shasta Area
Callie has been with Property Upsurge since September 2022 as our Maintenance Coordinator for the Shasta area. Callie was born and raised here in Redding, California. Callie possesses a strong background of management and customer service. She has thrived in these fields through a positive attitude and motivated mindset. She firmly believes that you can accomplish anything you set your mind to. She is currently working on obtaining her Real Estate License as well as being a dog mom of two. In her free time, she enjoys her friends, family, and anything that involves being outdoors.
Nick Tatro - Downtown Area Manager - Shasta Area
Since getting his Real Estate License in 2015, Nick has been helping people find their dream homes. In 2024, he decided to make the jump into Property Management by Joining Property Upsurge as an Area Manager. Originally from the San Francisco Bay Area, Nick made the move to Redding in February 2024 and is loving the trails, waterways and slower pace of life.
In his spare time, Nick loves tinkering with tech gadgets and belting out karaoke tunes—though they'd be the first to admit the singing is more enthusiastic than skillful!
Brooke Darvell - Central Area Manager - Shasta Area
Passionate about real estate and property management, Brooke Darvell serves as an Area Manager at Property Upsurge, leveraging her background in psychology and local expertise to oversee operations and ensure exceptional client satisfaction. With a commitment to professionalism and a dedication to understanding her clients' needs, Brooke excels in managing properties and helping clients navigate the real estate market with confidence. In her spare time, Brooke enjoys trying new foods, traveling, exploring the beautiful outdoors of Northern California, and spending time with family and friends.
Lorenzo Keys - Shasta Lake / N. Redding Area Manager - Shasta Area
Southern California native, born in Los Angeles and raised in Fontana. He decided to venture up north to Redding, CA to continue his education by attending Shasta College while also playing basketball. After obtaining his AA degree in university studies, he transferred to Sonoma State and finished off with a Bachelor's in Sociology. Lorenzo joined Property Upsurge in February 2023 as a Field Coordinator/Leasing Agent. Self-motivated, team player, and being of service to the community is what he brings to our team.
Josiah Dunn - Red Bluff / Cottonwood Area Manager - Shasta Area
Josiah serves as an Area Manager for the Red Bluff and Cottonwood territory with Property Upsurge. Josiah was born and raised in Redding and has a deep understanding and commitment to his community. Due to his past experiences, he brings extensive management experience to Property Upsurge. His favorite hobbies include investing in real estate, golfing, and working out. He is passionate about problem solving and finding smart solutions for his clients. He enjoys his time away from the office and spending time with his family.
Dakota Taylor - Applications/Collections Manager - Shasta Area
Dakota joined Property Upsurge in February 2022 diving right into our Applications/Collections Department for our Shasta Area. In this role, Dakota focuses her time and dedication working directly with our current and potential tenants. She puts her passion for customer service first and is always willing to go above and beyond for our tenants, using great solving problem skills. Dakota is a big asset to our team as she is extremely efficient in processing our new applications and also ensures our tenants stay current on their rent. In Dakota’s spare time, she loves to go on adventures, and spend quality time with friends and family, and fur babies.
Gage Mitchell - Maintenance Manager - Shasta Area
Gage was born and raised in Redding, California. He brings over 5 years of dedicated customer service experience, all rooted in a lifelong connection to redding, where he has developed a deep understanding of the community. He is passionate about providing exceptional support, building strong, lasting relationships, and ensuring a positive experience for everyone he interacts with. Outside of work, Gage enjoys exploring the outdoors through hiking and other activities. Joining the Team in August 2024, His love for engaging with people and helping others is at the core of his professional and personal life.
Danise Plaza - Area Field Support Coordinator - Shasta Area
Danise was born and raised in Redding, California. She has over 6 years experience working with customers and resolving concerns efficiently. In her spare time, she likes to (and plans to) travel all across the world, go to concerts, spend an abundance of time in nature, create art, and spend quality time with those she loves the most. Some of her favorite destinations to visit in Northern California are Mt. Shasta, the Redwoods, and Whiskeytown Lake. Joining the team in August 2023, she brings her vibrant energy to work & provides support to the ever-growing Shasta team.
Sydney Bennett - Administrative Assistant - Shasta Area
Sydney is a California native, Redding raised artist. Passionate customer service worker with all backgrounds focusing on the customer-centered experience. She has a love for photography as well as painting and loves meeting new people every single day. Looking towards the future, Sydney aims to find the perfect field to help the community and people surrounding her.